MOOning

by Dennis Howlett on May 4, 2007

Until recently, I’d not bothered getting business cards printed but then I stumbled across Moo. Innovation doesn’t come much better than this. Not because Moo is novel but because it’s fun at the right price and it was the fun element that hooked me into the service. Along with a certain scepticism that I might not receive the product given I live in the back of beyond.

Imagine my surprise when my Moo cards turned up – exactly on time.

Everything about Moo is right. From the idiot proof service through to watching people smile (without exception) when I hand one over.

Although Moo is a tiny company, it has reached 143 countries. A perfect example of the Global Microbrand.

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  • MOO are superb. As David notes, their website is famously usable, easy, and their service has been second-to-none. I'm onto my third box of Minicards and I've just got hold of some Notecards, too. Like you, I'm finding that people smile to get a MOO card as opposed to a regular business card. They really deserve all the success that they get.
  • Hi Dennis,

    Moo does look fun. Have you seen Moonpig (www.moonpig.com)? A great way of making personalised greeting cards. And the name is great too - you don't forget a brand name like Moo or Moonpig. Good for marketing.

    BTW a bit of sneaky advertising, my new website has just gone live. Yes it's got a blog! Not sure if you can post comments yet but I'm on the case to get that put in.

    Bye for now.

    M
  • Hi Den,
    I blogged yesterday about our chance encounter with Richard Moross, the founder and CEO of MOO while we were at the London OpenCoffee Club. They've put a lot of emphasis on the usability of their website, but spend very little on marketing. Definitely going places.
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