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This from a posting by Sig Rinde, one of the smartest story tellers I know.
But so far the old world methods have been copied by IT using multiple, fixed and manipulated snapshots to represent reality – usually known as documents, forms, pictures or GAAP accounts. That method lets us down, the film disappoints, the picture does not give flashbacks and GAAPs keeps an army of analysts busy seeking raw data in a sea of manipulated mess.
With Thingamy you can “pick up” precisely “that” data-leaf, turn it over, “see” the colours and almost smell it. Hey, you can also see when the leaf fell from it’s branch, what days it was rained upon and know where to find every other leaves that once rustled in the wind on the same branch.
Then you could create your own personal image of reality, a truer understanding of reality. The ultimate task for all leaders, for all analysts, for all of us.
For the cynics, set the advert element of this to one side for a moment. Does the beauty of what Sig is suggesting strike a chord? Does he paint a word picture you can see? I believe that is what today’s communication needs to be all about. More disruptive accounting methinks.
Oh – the significance of the illustration? Ismael Ghalimi sent me a 1GB USB stick. It has everything I need to make ThinkFree truly portable. If they’d left 30MB free, I could go run Germany -:)
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