I’ve been looking at RapLeaf – an innovative portable reputation management service that allows users to hang on to their reputation rating regardless of the site they’re on. They offer an API so in theory it can be plugged into any XML based commerce system or website.
Small businesses rely on two things: reputation and cashflow. The two go hand in hand. Professionals rely on reputation. In one way or another we all rely on reputation to build our businesses as part of long term brand development. Which led me to think:
Would it be appropriate to ask customers for their feedback on your service using a system like RapLeaf and then publish that out on your corporate site? I imagine will shudder in horror at such a prospect. If you believe that your business value is ultimately in the hands of what clients think of you, then why not? Why should your reputation as an advisor be a secret or one that you get to spin when in many cases you’ll receive referrals based on your existing reputation?
Inspired by Jeff Nolan
Technorati Tags: accountability, reputation management
