Late last Friday, Stefan told me about Winweb’s recent major win with CharterGroup. Now he’s using his blog to pitch what must be one of the shortest press release in software vendor history. He says:
I am happy to announce that CharterGroup, with all it’s members have become WinWeb Bronze Partners. The group members operate in 89 locations, with over 160,000 clients and over £138Mio. annual turnover.
Following a presentation on WinWeb’s Small Business Infrastructure, the group decided to white label our AccountsOffice and OnlineOffice products and offer it to the members clients, using the groups website.
Putting a PR spin on this, I would have prefaced this with something like: “WinWeb, the UK’s fastest growing SaaS provider for the SMB market…” But then Stefan doesn’t have to, even though it’s true. He gives me the company stats when I request them and I in turn publish the figures. It’s about being transparent and not hiding behind some walled garden. Next update is due soon.
Stefan continues:
WinWeb can offer it’s clients over 300 WinWeb Business Advisor Accountants in over 90% of post code areas in the UK.
This has been achieved with ZERO PR effort, extremely limited marketing and advertising, a fair amount of telemarketing (talking with people is kinda crucial), a one man band presentation in Birmingham, a podcast which has been downloaded 109 times and…the blogs.
OK – now what needs to happen is for these accountant types to sell the service into clients. This is the hard part because it first requires a mindset change by the accountant coupled with a vision for substituting non-value add services to partner servicing in a way clients can readily grasp. I’m going to do my bit to work that out. The current methods don’t work well enough.
Anyone at Sage Towers taking notice of this? They’ve been awfully quiet on this whole area.
