A key debate among those that take blogging seriously is whether social media (as it is called) is a superior form of media to mainstream journalism. I won’t go into the pros and cons of that argument but Tom Feremski raises the point about stamina on one of his recent posts. I think Tom misses a trick. In comments, I question how many of the current crop of blogs will still be around in active mode over the next year.
The reality is that hacks do this stuff for a living – and to tight deadlines. That answers one of the frequent questions I get asked about how I keep this monster going. I’m a hack at heart but one with a particular view of the world about which I have oceans of passion. I’m also prepared to work very hard to make this work. Which it is. So I have the problem of sustaining the effort. A nice problem to have.
From a practitioner’s perspective, it helps if there is more than one person in the team prepared to give this a go. But little and often, keeping to your knitting is how I’d advise people to go.
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